The book that will coach you while reading. Guaranteed

The feedback from our readers has been overwhelming and precisely in line with why we wrote the book 'When the rope snaps: to share what happens if things run out of control in just so little time and to prevent that from happening to you. It's a book that will improve grow your skills and decision making capabilities as a start up and scale-up leader

What's in the book?

A book that guides you through every phase 

Valuable lessons

You will be reading the book through the point of view of the the entrepreneur.

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Crazy personas

You will understand the various personas that will be part of you and your journey
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Key checkpoints

You will identify the crucial checkpoints in your journey and what challenges lay ahead.

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Warning signs

You will be able to be better anticipate on unexpected developments.
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You are in good company

It pays to be a winner
Het openhartige, kwetsbare en toch ook grappige verhaal. Hij surfte als ambitieuze #techondernemer op de toppen van de golven, belandde in de spelonken van de oceaan maar vocht zich krachtiger dan ooit terug aan wal. It pays to be A winner
Kees Amsterdam - Entrepreneur & Journalist

Stay on track

Brutally honest, sometimes felt like reading your diary. The stress of a scale up is recognizable. Deep respect that you shared your story which hopefully helps others to stay on track. I think for everybody doubting to be an entrepreneur (with employees) and all entrepreneurs that are scaling your story is a must read. This is the hard truth, a rollercoaster with high peaks and sometimes bigger lows!
Martin Zwolle - Tech Entrepreneur & CFO

Onvervalste pageturner

In dit boek vertelt de ex-marinier openhartig over de stress die de start-up hem oplevert, en de tropenjaren die hij er beleeft. Nou, het zijn bepaald niet alleen maar zonnige jaren, zo laat Brouwer overtuigend blijken in deze onvervalste pageturner.
Peter Boerman - Werf&
Brutal honest

This is a story about mistakes, weakness  and bad choices by very successful entrepreneur but really is learning about strength and courage to be brutal honest about oneself. Its shockingly near to reality of entrepreneurs these times. 

You get coached while reading. guaranteed. 

I felt like I‘m sitting in a bar and Gerrit sits right in front of me and is telling me everything about the crazy startup world of and its mad characters.

Mathis Christian - Sr. Agile Coach

A unique leadership training for startup and scale-up entrepreneurs