The Circus Tent is a publishing company producing content about vulnerability in startups and scale ups. The objective of our company is to guide entrepreneurs successfully to the next phases in their business. Building a venture is hard. The Circus Tent is founded by Gerrit Brouwer.
As co-founder and CEO, Gerrit Brouwer made a success of Appical as an employee onboarding platform and founded the industry-leading HR event Onboard Amsterdam. Until a conflict with the investor with Appical cost him his job. Without a severance package or a generous offer for his shares, Gerrit immediately ran into problems and, in addition to his company, he also lost his family. Gerrit himself had to work very hard in the recent years to rebuild his life after Appical. Part of this is the book he has now published about his experiences: 'When the rope snaps'.
With his book, he holds up a mirror for company founders. He wants to share with entrepreneurs exactly those learnings which are not taught in school. How thin the line is between success and failure and how you can lose it all in a 'split second'. In addition to his writing activities, Gerrit is active as an interim manager & strategic advisor for tech startups & scale-ups. He is father of 6 children and lives in Friesland.